Trewin Restorick to step down as Hubbub CEO

Trewin Restorick

Trewin Restorick has today announced plans to step down as CEO of the environmental charity Hubbub this Summer. The move comes eight years after Restorick first co-founded the charity in 2014, alongside directors Gavin Ellis and Heather Poore.

It follows a stellar run of accolades, with the last two years seeing Hubbub awarded Charity of the Year at the Charity Times Awards, while Restorick was named Leader of the Year at the Global Good Awards and presented with a Lifetime Achievement Award at the BusinessGreen Leaders Awards.

Under Restorick’s leadership, the charity has gained a strong reputation for creating playful and eye-catching behaviour change campaigns, which have helped switch UK consumers on to sustainable lifestyle choices.

One of its earliest food waste campaigns, Pumpkin Rescue, continues to be marked each Halloween across the UK. Meanwhile, Hubbub’s corporate partnerships have created long-term change at scale, for example:

  • a three-year partnership with IKEA created the world’s largest consumer-facing sustainability campaign ‘Live Lagom’;
  • an ongoing partnership with Starbucks sees Hubbub using funds raised through charges on single-use coffee cups to improve reuse and recycling; and
  • the charity’s partnership with Virgin Media O2 is helping to tackle e-waste by redistributing phones to those who need them through the Community Calling campaign.

The trailblazing charity has always been keen to trial new approaches to environmental campaigns, openly sharing its findings and building on its successes.

These have included community fridges, which Hubbub first piloted in 2016, going on to establish the world’s first Community Fridge Network in 2017 that now boasts 250 members across the UK with plans to double this in partnership with Co-op.

Brilliant design has been a tenet of Hubbub’s campaigns from the outset, which has been combined with proven behaviour change techniques to create innovations such as the Ballot Bin and Plastic Fishing boats.

This fresh approach has also informed pioneering approaches to recycling on the go, with Hubbub bringing groups of over 25 high street retailers together to make campaigns like the Square Mile Challenge and Leeds By Example a success.

Trewin Restorick, CEO and co-founder of Hubbub said:I am intensely proud of what Hubbub has achieved. Deciding to move on from such an incredible organisation at a time when it is growing and delivering even greater impact has been difficult.  But it is never healthy having a founder hang around for too long.

He continued: As organisations develop, different skills are needed to take things to scale.  A fresh set of eyes can find new opportunities and enhance different ways of working.   Hubbub is in a fantastic place to embrace this potential, it has an experienced board, a great leadership team, fantastic employees, a solid financial position and some amazing corporate partnerships.” 

Catherine Brown, Hubbub’s Chair of Trustees said: “We are all very grateful to Trewin for everything he has helped Hubbub achieve so far, and we are sad to see him go – but we are excited to see what he does next, and how we can work together in the future.

She said: “We are also excited about recruiting our next Chief Executive to work with our brilliant team, build on everything we have already achieved, and help shape our vision and increase our impact even further in the future. In the face of the climate emergency, there is no doubt that the world needs positive action at pace and scale, and this role presents an opportunity for an experienced and passionate leader to make a real difference.” 

For more information on the CEO vacancy and application process please visit

Martin is a journalist and PR executive of Commercial Waste Magazine. He has worked in the commercial waste and recycling industry for over a decade and is dedicated to raising public awareness in the amount of recyclable waste being sent to landfill every year.

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