Supermarket Waste

Tesco launches latest in series of ads to highlight food waste efforts


The supermarket giant has released its latest ad in its series of ‘Love Food Stories’ to highlight its efforts to tackle food waste.

Showcasing its Community Food Connection, the retailer’s surplus food redistribution scheme, the ad features Bo’ness Academy, one of 5,000 charities to benefit from the scheme.

The academy receives surplus food every week and turns the goods into wholesome snacks for its onsite community café.

It also provides children at the academy the opportunity to learn new cooking skills alongside the value of giving back to the community.

Many of the visitors to the café are retired and it offers them the opportunity to socialise and enjoy good food.

Alessandra Bellini, Chief Customer Officer at Tesco said:

Food Love Stories’ is all about how passion for good food can bring people together. So we’re delighted that our new campaign showcases the work of the pupils and teachers at Bo’ness Academy, who turn surplus food from Tesco into delicious food for their local community.

“By the end of the year, no food fit for human consumption will go to waste from our UK stores. Bo’ness Academy is just one of over 5,000 local organisations across the UK benefiting from working with our Community Food Connection programme to use surplus food.”

FareShare Chief Executive Lindsay Boswell, said:

“It’s fantastic that Tesco’s new ‘Food Love Stories’ advert will go out on primetime national TV and help raise the profile of surplus food.

“There’s no reason at all for good quality, in date food to be thrown away when it could go to a charity who needs it, and the fantastic community café at Bo’ness shows just what a difference that food can make.”

The launch of the ad marks the programme reaching 10 million meals of surplus food across the UK.

Run in partnership with food redistribution charity, FareShare, the scheme enables Tesco stores to donate unsold food to feed people in need through technology platform, FoodCloud.

The scheme is currently running throughout 1,700 Tesco stores, and will be rolled out to every single one by the end of the year.

Andy has worked as a freelance journalist for a number of years and has been published in some of the UK’s top newspapers. He is now the editor Commercial Waste Magazine and contributes to a large selection of headlines and blog articles on the site.

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