Resource charity WRAP has confirmed that Recycle Week 2017 will run from Monday September 25 to Sunday October 1.
With the theme of “recycling – It’s worth it”, the charity has introduced a new and fun design especially for the week and has been created to capture the attention of the public and put across messages in a simple and clear way.
This year’s theme has been influenced partly by research conducted by WRAP that found that different segments of the population have different reasons for not recycling or not recycling particular items.
With this in mind the charity hoped to get its message over in a broader approach than it did in 2016.
There will also be specific material available for large cities such as Manchester and London and also in Wales.
A spokesperson for WRAP, in conversation with Let’s Recycle said:
We are trying to educate people about recycling and will try to get over a message as to what recycled materials come back as.
“It will be more about the cyclical nature of recycling and more about telling people why it is of benefit to them.”
By all accounts the theme will not imply that the public would be better off financially (themselves) as a result of recycling, but there will be a great emphasis on its overall benefits.
Soon after last year’s Recycle Week it was announced that recycling rates had fallen in England for the first time in history.
Government figures were able to show that recycling rates in England dropped from 44.8 per cent in 2014 to 43.9 per cent in 2015, with levels equalling that of 2012.
The result meant that the UK was and is likely to miss the EU target of recycling at least 50 per cent of household waste by 2020.
Despite the lacklustre efforts by England, Wales was found to recycle household waste at a rate of 61 per cent, with Scotland also beating England, with rates reaching 44.2 per cent.
